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Okay, that being said, this is the entry for yellow pages: UK /dЙЄЛ€rek.tЙ™r.i/ /daЙЄЛ€rek.tЙ™r.i/ US /dЙЄЛ€rek.tЙљ.i/ /daЙЄЛ€rek.tЙљ.i/ДЄ book that gives a list of names, addresses, or other facts:ДЄ directory of hotels, Look up their number in the telephone directory. Meaning of directory in English :directory (also telephone book, telephone directory)ДЄ large book containing all the phone numbers for a particular area, organization, etc.Дoes this mean personal AND business numbers are included? Compare this with directory: YouвЂ™re all part of the same community.So, upon looking in a dictionary, this is what I found: You understand the neighborhoods, the mindsets, and the concerns. You have an advantage when you pitch these companies - youвЂ™re local, too. If youвЂ™re a lead tracking expert, you can help these companies evaluate the value of the business theyвЂ™re getting from their Yellow Pages ads and decide whether they should change their spending.You could help a roofing company build a presence on Facebook or Twitter so they can fill their calendar before winter. You could promote weekly specials for a local restaurant. If youвЂ™re a social media specialist, you could start a Pinterest account for a kitchen remodeler.If youвЂ™re an SEO expert, you could show these companies how the right keywords - on their Yellow Pages site or elsewhere - can boost their visibility.If youвЂ™re an expert in online tools, you could help these local companies set up systems to book, confirm, and reschedule their appointments via text, app, or email.You could show them how you might make their sites more user-friendly on small screens.

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If youвЂ™re a web designer, you could pitch these companies with a web refresh, plus regular updates.You could ghostwrite - I ghostwrite a regular column in a lifestyle magazine for a breast-cancer surgeon, and itвЂ™s one of my most lucrative accounts. You could share stories from their satisfied customers on LinkedIn. If youвЂ™re a writer, you could build a custom newsletter for any of these businesses.You know these companies are looking for customers - they wouldnвЂ™t be advertising in the Yellow Pages if they were turning people away.ДЄnd they might be overlooking opportunities for growth, especially if they donвЂ™t have the knowledge or expertise to explore other options. They have enough money to afford ads in the Yellow Pages.They see the value in promoting their businesses.They operate in a small geographic area.They work with their customers in-person.These companies span a range of industries, draw different customers, and sell all kinds of products and services, but they have a few things in common: Medical professionals - dentists, oral surgeons, and physicians.Professionals - lawyers and accountants.Contractors - electricians, plumbers, HVAC specialists, fence installers, landscapers, painters, pavers, and roofers.

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Mine is full of direct-to-consumer businesses like: Take a look at the companies that advertise in your phone book the next time it lands at your home. HereвЂ™s what you could miss when you throw out that phone book. With a better idea of the money behind the Yellow Pages, I realized that theyвЂ™re full of opportunities. Costs vary by location - ads will be more expensive if youвЂ™re in a densely populated area. And a full-page ad could cost $2,500 to $5,000 per month. An ad the size of a business card could cost $250 to $400 per month. According to, getting your business listing highlighted in yellow could cost $30 per month. ДЄnd local companies pay good money to advertise their businesses in them. As recently as 2016, phone books were a $3 billion industry. And it got me thinking.Д«ig companies - in my case, Verizon - pay good money to compile, print, and distribute these phone books.

But a new phone book showed up this week. I usually do what I imagine everybody else does with their phone book - I save the plastic bag to clean up after my dog and I toss the book in the recycle bin. ItвЂ™s the sound of the phone book landing at the end of my driveway, tossed out of a car window and carefully wrapped in plastic, protected from rain and dust. Once a year or so, I hear it - the вЂњthwumpвЂќ in front of my house.

Phone book yellow pages